Self-identification with a heritage tourism site, visitors' engagement and destination loyalty: the mediating effects of overall satisfaction


Alrawadieh Z., Prayag G., Alrawadieh Z. , Alsalameen M.

SERVICE INDUSTRIES JOURNAL, cilt.39, ss.541-558, 2019 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 39
  • Basım Tarihi: 2019
  • Doi Numarası: 10.1080/02642069.2018.1564284
  • Dergi Adı: SERVICE INDUSTRIES JOURNAL
  • Sayfa Sayıları: ss.541-558

Özet

This study assesses a conceptual model that postulates relationships between self-identification with a heritage site, engagement at the site, overall satisfaction and destination loyalty. The study contributes to the limited literature examining visitor engagement and its relationship with several other psychological variables. A survey of visitors in Petra, Jordan resulted in 249 useable questionnaires. The results confirm that self-identification with a heritage tourism site has a positive relationship with both overall satisfaction and visitor engagement. Overall satisfaction has a strong and positive relationship with destination loyalty. Visitor engagement has a positive relationship with destination loyalty. Implications for managing the heritage site and destination are offered.