Current Issues in Finance, Economy and Politics, Çağatay Başarır (ed.), Editör, Peter Lang Publishing, Inc., Berlin, ss.187-200, 2019
This chapter explores the importance of globalization 4.0 and its effects on banking sector focusing on the scope of the digital banking trends, which reflect the developments in technology in the banking sector; mobile banking, bank and fintech collaborations, chatbot, artificial intelligence, data usage, application programming interface (API) and open banking, blockchain, and advanced technologies such as advanced trends will be examined. In addition, how mobile banking applications will shape the strategies of the customers according to their needs and spending habits, how the banks need to process the data in order to reveal the products that the customers need, and how the customer data at the hands of banks meet with open banking will be discussed. A wide range of project research will be conducted as well as dealing with transactions such as shopping, the blockchain, which the banks give importance to and still continue to work on, is not only about the transfer of money, but also how the blockchain can be used in many areas of finance such as smart contracts, credit, and insurance are investigated.
Keywords: Globalization 4.0, banking, digital banking, artificial intelligence, fintechs